Robert C. Greeley
"I don't create train wrecks. I put the engine back on the track,
rescue survivors, bury the dead and salvage the pieces" is the credo of
Robert Greeley, principal of Greeley Lindsay Consulting Group, a corporate
distress management consultant firm. Bob and his consultants assist
distressed companies keep financing in place, restructure, or liquidate.
It is practical strategic planning. He is appointed with the objective of
establishing a business plan and cash forecast within days and then
implementing with suppliers and lenders, or reporting to a judge within days.
He has worked with distributors, wholesalers, shopping centers, cattle
ranches, nurseries, gas drilling companies, hospitals and others. He also
consults to rapid growth companies, to help them position for growth and then
manage to, "whistle while they walk past the graveyard of other companies
that died on the verge of success."
Greeley's business acumen results from numerous cases and many business
situations--as a receiver since 1987, a consultant since 1983, a banker for
years, an entrepreneur, and a Chapter 11 trustee. He differentiates his
consulting with a heavy emphasis on marketing. "The best workouts
are about marketing. If it is a viable distressed company, market their
products. If the present business is not viable, sell pieces. And
if nothing is viable, sell the assets and intangibles. It is about
strategy and positioning for the best value."